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creative director         social media manager
content creator          copywriter

Founded in 2010 and rebranded in October 2016, RECLUSA was the first non profit social business in Portugal of its kind.

Through a luxury bags and accessories brand, it aimed to help Portuguese female inmates reintegrate into society after serving their sentences.

The project’s major goal was to transform the lives of these women who lacked opportunities, by giving them a second chance. The way to achieve this endeavor was to produce and sell handmade bags and accessories with innovative designs, top quality textiles and leather. These women manufactured part of the brand’s products inside the correctional facilities, overseen by professional artisans. All profits reverted back to the women, hence creating a financial support for them.

RECLUSA also acted as a support system for former inmates and their families, by finding jobs that fit their aspirations and creating a sense of community.

RECLUSA was a unique case, as it developed a social business concept that helped women overcome their pasts and regain hope.

break free
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break the wave
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timeless
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sunkissed dreams
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